You accepted a new job. You gave notice. And now your manager is sitting across from you (or on a Zoom call) with a counter offer that matches—or beats—what you're walking away for.
This is the moment where most people panic and make a decision they'll regret. Because counter offers are emotional, and emotions make for terrible career decisions.
Here's what I've learned watching hundreds of engineers navigate this exact situation at Google, Meta, Amazon, and everywhere in between: the right answer isn't about the money. It's about why you were leaving in the first place.
The Brutal Truth About Counter Offers
Let's start with the data you need to know:
The Statistics:
- •50-80% of people who accept counter offers leave within 6-12 months anyway(varies by study, but the pattern is consistent)
- •70% of managers start looking to replace employees who accept counter offersbecause they're now seen as flight risks
- •90% of relationships with the new company are damaged beyond repairif you back out after accepting
- •The issues that made you start looking rarely get fixedby a salary bump
Those numbers should tell you something: counter offers are usually a short-term fix to a long-term problem.
Why Companies Make Counter Offers
Before we talk about what you should do, understand why companies counter. It's rarely about your irreplaceable value.
Reason 1: Replacing You Is Expensive and Slow
The real cost of replacing an engineer:
- •Recruiting costs (recruiter time, interview time, etc.): $10K-30K
- •3-6 months to find, hire, and onboard someone new
- •Lost productivity during the gap and ramp-up period
- •Risk that the new hire doesn't work out
- •Team morale impact and potential domino effect of others leaving
A $20K raise is cheap compared to that. It's a business decision, not a declaration of your worth.
Reason 2: It Buys Them Time
Here's the cynical truth: some companies counter knowing you'll probably leave anyway. But if they can keep you for another 6-12 months while they find your replacement on their timeline instead of yours, that's a win for them.
I've seen this play out dozens of times. Engineer accepts counter. Six months later, they're "restructured" or their role is "eliminated" after the company hired their backfill.
Reason 3: You're in the Middle of Something Critical
If you're the only person who knows how a critical system works, or you're mid-launch on something important, they need you to stick around. Once that's done? Your newfound value might evaporate.
The Decision Framework: Should You Accept?
Forget the money for a second. Let's figure out if accepting is the right call.
The Questions You Need to Answer Honestly:
1. Why were you leaving in the first place?
Write down every reason. All of them. Be brutally honest—no one else will see this list.
2. Which of those reasons does the counter offer actually fix?
More money? Sure. Better tech stack? Nope. Toxic manager? Nope. Limited growth? Probably not. Career stagnation? Unlikely.
3. If money was the only reason, why didn't they pay you this before?
This is the uncomfortable question. If they could afford to pay you more, why did it take you getting another offer for them to do it?
4. Will you trust them after this?
You just learned they underpaid you until you threatened to leave. Can you shake that feeling? Or will you resent it every day?
5. What's your relationship with your manager now?
Even if they're professional about it, they know you were leaving. Some managers are fine with this. Others will never fully trust you again. Which is yours?
6. What are you giving up at the new place?
Better tech? More senior role? Team you're excited about? Company with more upside? Don't just compare the counter to your current situation—compare it to what you'd be walking into.
When to Actually Consider Accepting
Look, I'm not saying never accept a counter offer. But the situations where it makes sense are narrow:
Green Lights for Accepting:
You love the work, the team, the company—you just needed to be paid fairly. And the counter brings you to market rate sustainably (not just a one-time bump).
Not just money—but a promotion, new role, different team, or something that addresses non-financial reasons you were leaving.
Your manager fought for you, leadership values you, and you genuinely believe they'll support your growth going forward.
After accepting, you learned something material about the new role that changes the equation (longer commute than expected, team dynamics, company financials, etc.).
You took it as a backup plan or because you felt stuck. The counter reminds you that staying is actually the better option.
If you checked all or most of those boxes, accepting might make sense. But be honest with yourself— don't rationalize what you want to believe.
When to Decline and Move On
These are the situations where accepting a counter is almost always a mistake:
Red Flags—Don't Accept If:
More money doesn't fix toxic dynamics. You'll just be a well-paid miserable person.
A raise doesn't create a promotion path that didn't exist. The ceiling is still there.
You're not suddenly going to find CRUD operations interesting because you're paid 15% more.
The tech stack and problem space aren't changing. Neither is your boredom.
Being the highest-paid person on a sinking ship isn't a win.
Don't let fear of change talk you out of something you actually want.
If you've been looking before, the problems are systemic. Leave.
Golden handcuffs. They're betting you won't last 4 years (and the data says you probably won't).
What a Good Counter Offer Actually Looks Like
Not all counter offers are created equal. Here's what a real, sustainable counter looks like versus a Band-Aid:
Good Counter Offer:
- • Base salary increase that brings you to market rate
- • Equity refresh on a reasonable vesting schedule
- • Promotion or title change that opens new compensation bands
- • Commitment to specific projects or role changes you wanted
- • Written plan for continued growth and next promotion
- • Manager acknowledges what led to this and commits to changes
Bad Counter Offer:
- • Just money, no other changes
- • One-time bonus instead of salary increase
- • Vague promises about "future opportunities"
- • Equity with 4-year vest and 1-year cliff (golden handcuffs)
- • Matching the offer but not addressing why you were underpaid
- • "We'll revisit this at your next review" (translation: maybe, maybe not)
How to Decline a Counter Offer Professionally
Decided to decline? Here's how to do it without burning bridges.
The Decline Script:
"I really appreciate you putting together this offer—it means a lot that you value my contributions. I've given this a lot of thought, and I've decided to move forward with the new opportunity."
"This wasn't an easy decision. I've learned a lot here and I'm grateful for [specific things]. But after considering everything, I believe this move is the right step for my career at this stage."
"I'm committed to making this transition as smooth as possible. Let's talk about what that looks like over the next two weeks."
Key Principles When Declining:
- 1.Be final. Don't leave room for negotiation. "I've decided" not "I'm leaning toward."
- 2.Be gracious. Thank them genuinely. Acknowledge the offer was meaningful.
- 3.Don't get specific about why. "It's the right move for my career" is enough. Don't list grievances.
- 4.Focus on transition. Show professionalism by making handoff easy.
- 5.Don't negotiate further. Once you decline, don't engage with "what if we also..." Keep moving forward.
If You Do Accept: How to Make It Work
Decided to accept the counter? Here's how to set yourself up for success instead of regret:
Your Action Plan:
- Get everything in writing. The raise, the title change, the new responsibilities—all of it. Verbal promises don't count.
- Rebuild trust with your manager. Have an honest conversation about what led to this and how to move forward. Don't pretend it didn't happen.
- Deliver like crazy for the next 6 months. You need to prove this wasn't just about extracting more money. Show renewed commitment through your work.
- Stop looking immediately. Delete your resume from job sites. Tell recruiters you're off the market. Commit fully or don't stay.
- Set a check-in date. In 6 months, honestly assess: did the things that bothered you actually get better? If not, start looking again—and this time, leave.
The Uncomfortable Questions
Before you decide, sit with these questions for 24 hours:
Would you be excited to stay if there was no counter offer?
If the answer is no, you're just afraid of change. That's not a reason to stay.
In 2 years, which decision will you be proud of?
Not which feels safer now—which will you look back on as the right call for your career?
What would you tell a friend in this situation?
We're often clearer about others' situations than our own. What would objective-you say?
Are you accepting because you want to, or because you're scared not to?
Fear is a terrible reason to make career decisions. It keeps you stuck.
The Bottom Line
Counter offers are flattering. They make you feel valued. They're also usually a short-term fix to deeper problems.
The statistics don't lie: most people who accept counter offers leave within a year anyway. Because the fundamental issues—limited growth, bad culture, boring work, broken processes— don't get fixed with a salary bump.
If money was literally the only reason you were leaving, and the counter brings you to market rate sustainably, maybe it makes sense. But be honest with yourself about all the other reasons you started looking in the first place.
The Framework Simplified:
If you were leaving for money: Consider the counter, but make sure it's sustainable and not just golden handcuffs.
If you were leaving for growth, culture, tech, or people:Decline politely and move on. Money doesn't fix those issues.
If you're genuinely excited about the new opportunity:Don't let a counter offer built on fear talk you out of something you actually want.
Whatever you decide, decide with your eyes open. Know what you're getting into, what you're giving up, and why you're making that choice.
Because the worst outcome isn't making the wrong decision—it's making a decision you don't understand, then regretting it six months later when you can't take it back.
Frequently Asked Questions
Should I accept a counter offer from my current employer?
It depends on why you were leaving. If it was purely compensation and the counter fixes that gap sustainably, maybe. But if you were leaving because of culture, growth opportunities, your manager, or work you find uninteresting, more money won't fix those issues. Statistics show 50-80% of people who accept counter offers leave within 6-12 months anyway.
Will accepting a counter offer damage my relationship with the new company?
Yes, almost certainly. You're backing out of a commitment you made. They invested time recruiting you, likely turned down other candidates, and planned around you joining. Even if they're professional about it, you've burned that bridge. Don't accept a counter offer unless you're genuinely willing to sacrifice the new opportunity.
What if my current company matches the new offer exactly?
Ask yourself: if they could pay you this much, why didn't they before you got another offer? Also consider that compensation is just one factor. Are the other reasons you were leaving (growth, tech stack, team, etc.) also being addressed? A matching number doesn't mean it's the right decision.
How do I decline a counter offer professionally?
Be clear and final: 'I appreciate the offer, but I've decided to move forward with the new opportunity. This was a difficult decision, but it's the right one for my career at this stage.' Don't waffle or leave room for negotiation. Be gracious but firm, then focus on a smooth transition.
Is it okay to use an offer to get a raise without leaving?
Tactically it can work, but it's risky. Your employer now knows you were looking and may see you as a flight risk. It can damage trust with your manager. If you go this route, be prepared to actually leave if they don't meet your ask. Never bluff with a fake offer—that will destroy your reputation if discovered.
Not Sure What to Do About Your Counter Offer?
SIA can help you think through your specific situation objectively. Talk through your options with someone who's seen hundreds of these scenarios play out—and knows what actually matters.